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Tuesday, August 31, 2004


Nick Cheyne, currently Racing Director and Clerk of the Course at Ascot, is to join Weatherbys as Client Relations Manager with effect from 1st November.

Nick Cheyne will join Weatherbys in the midst of the most successful period in its long history.

Away from the core business of administering Racing and Breeding, Weatherbys has grown through its commercial arms of Banking, Insurance, Printing and Publishing and Information Technology.

At the heart of this growth has been its focus on customer care and this is the area which Nick Cheyne will boost further.

Through listening to the various client groups Nick will look to evolve and improve the Weatherbys products as well as promoting the whole range of services.

Nick Craven, Commercial Director, said: "We're delighted to have added such a knowledgeable and popular figure to our team. Looking after our clients is our top priority and Nick will be a real asset to the business."

Nick Cheyne said: "I'm delighted to have the opportunity to embrace this completely new challenge after ten years at Ascot.

"My time here has been a great experience and I'm especially proud of what's been achieved over the last three or four years in terms of promoting Ascot on the international stage. Seeing Choisir, Hard Buck and Cape Of Good Hope perform so well was the result of a lot of hard work and vindication of the whole team's commitment to raising the profile of British racing on a global level.

"It's not without some regret that I am leaving Ascot at such an exciting time, with the Royal Meeting at York and the Redevelopment around the corner. However, it is the right time in my career for me to move on and I'm looking forward to a really exciting new opportunity with Weatherbys."

Douglas Erskine-Crum, Chief Executive at Ascot added: "Nick and I came to Ascot together and I can't thank him enough for what he has done and achieved both in terms of the international runners we are now attracting, his work with the course and grounds team, in building our relationships with owners and trainers and his success with race planning, leading to a continuous strengthening of Ascot's programme.

"Without Nick's expertise and knowledge, sustaining the quality of the Royal Meeting over five days would have been no easy task. But with his close links throughout the racing community he managed to identify gaps and frame the races appropriately.

"When Nick joined Ascot, there were only three Group One Races at the Royal Meeting and his tireless efforts to attract the best horses have seen that number double since 2000.

"We will all miss Nick but are delighted for him that this opportunity with Weatherbys has come about and we look forward to working closely with him in his new capacity."

For old articles (from 1st March 2000) go to the Newslink Archive

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